Brand Protection is a cybersecurity strategy that focuses on identifying, monitoring, and mitigating digital risks that can impact an organization’s information security and business operations. These risks can include data breaches, phishing threats, brand impersonation, data leakage, exposed credentials, cyber fraud, and many more.
BP involves the use of various tools and technologies to constantly scan the digital landscape — the web, social media platforms, deep and dark web, mobile apps, and other digital channels — for potential risks to an organization’s digital assets.
As businesses continue to expand their digital footprint, they expose themselves to increased risk. BP helps businesses proactively identify and manage these risks, protect their reputation, maintain customer trust, and avoid potential regulatory fines.
Key aspects of BP include Data Leakage Protection, Identity Protection, Vulnerability Management, and Compliance Monitoring.
Brand Protection tools constantly monitor various online platforms for potential data leaks or exposure. They alert organizations to these leaks so they can be fixed before they’re exploited.
Brand Protection (BP) platforms gather and analyze information about potential threats that could harm the organization’s digital assets. This intelligence is then used to strengthen the organization’s cybersecurity defenses.
